 |
|
|
|
Haute Life PR & Marketing (HLPR) based in Redondo Beach California,
is the parent company that produces and organizes the Sassy City Chicks
Fashion Bash shopping events. HLPR has been in business since 2000
(formerly Leifer PR) and has years of PR & marketing experience
in the fashion, beauty and fitness industries. HLPR took that experience
in 2001 and created Sassy City Chicks as a sample sale event where
it's PR clients who consisted of up and coming designers, would have
a place to showcase their product and offer discounts to the general
public all at the same time. Similar shopping events at the time were "invite" only
and our mission was to make those same bargains available to the community
as a whole and not just the elite.
Since 2001, Sassy City Chicks Fashion Bash events have grown from a
typical sample sale, to an event that showcases upwards of 75 designers
at one single event and offers it's shoppers discounts, fabulous goodies
at the door and a 'girls only' type of atmosphere! Currently Sassy
City Chicks Fashion Bash events are found in Los Angeles, San Diego & San Francisco at least once per year and
attracts as many as 1400 shoppers. The Fashion Bash event provides designers
with amazing opportunities to grow their brand via all of the PR & Marketing
opportunities each event acquires as well as expand their consumer base.
With a growing database of fashion forward fashionista's spread throughout the
country, many national brands have partnered up with Sassy City Chicks to promote
their brand to our shoppers via promotions and product giveaways. Company names
include Frederick's of Hollywood, Too Faced Cosmetics, L'Oreal, Physician's Formula,
Sexy Hair and many more. Sassy City Chicks has also acquired a tremendous amount
of press to include coverage by KTLA, KUSI, KNBC, FOX, Lucky Magazine, Daily
Candy, Splendora, The LA Times and more.
|
|
|
|
